seventh Generation:
AN Inconvenient jug
Seventh Generation wanted to phase out big plastic jugs in favor of their more environmentally-friendly EasyDose laundry detergent.
So we called attention to the fact that big plastic jugs can be pretty inconvenient. But they’re also a lot more.
JUNIOR CW: Cristina Thorson
AD: Priyanka Pai
DESIGN: Lau Peltzer & Susanna Avila
SENIOR CW: Lauren Olson
ECDs: Mark Fitzloff & Rob Palmer