seventh Generation:

AN Inconvenient jug

Seventh Generation wanted to phase out big plastic jugs in favor of their more environmentally-friendly EasyDose laundry detergent.

So we called attention to the fact that big plastic jugs can be pretty inconvenient. But they’re also a lot more.

JUNIOR CW: Cristina Thorson

AD: Priyanka Pai

DESIGN: Lau Peltzer & Susanna Avila

SENIOR CW: Lauren Olson

ECDs: Mark Fitzloff & Rob Palmer

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